Entertainment, Media, Music, Sports: Business Side

Photograph of videographers

Entertainment Management

While working closely with the creative side of the industry, entertainment management is focused on managing and delivering creative content. Roles include administrative management positions (such as strategic planning, sales, human resources, finance and accounting, marketing, or public relations) as well as “creative management” positions, such as producer, executive, agent, and manager. Starting in the mailroom at a talent agency or management company is often a pathway to other business-side opportunities in entertainment, especially tv or film. (When considering these fields, explore Creative Arts Pathways as well.)

Music Management

The music business is a unique industry with multiple moving parts. There are a variety of areas with opportunities to develop a career on the business, creative, or tech side. A few key functions in music management include: artist and repertoire (A&R), artist relations and talent management, business strategy and operation, marketing and digital media, sync, licensing, and music publishing, sales and distribution, and Technology

The pathway for different careers within music will vary for each, so it helps to know which way you’d like to go. To explore careers in music business in more detail, refer to https://www.berklee.edu/careers-music-business-management

Sports Management

The sports industry is an exciting field with many settings and opportunities for different skillsets. Roles are available at leagues, teams, venues, broadcast networks, talent agencies, college athletics departments, and within sports products and apparel, betting platforms, and eSports/video games. Common roles include data and analytics, sales (ticket, digital, licensing/merchandising), operations, legal and athlete representation, marketing and brand partnerships, production, media, business strategy, and IT. Try to obtain as many internships as you can; hiring managers in the sports industry look for relevant experience. Come to each opportunity with a strong work ethic and willingness to do all tasks with a positive attitude outlook. Internships are a great way to build a strong network in the industry, so stay in touch with former supervisors and colleagues.

Finding Internships

Entertainment, TV, media, film, and sports internships are very competitive, and there are few checklists or guarantees, which can be frustrating. Studio, agency, or company websites are among the best resources for finding internships. While you may apply online, you will significantly increase your likelihood of success by networking with alumni in the industry through informational interviews or other points of contact. Entertainment is a social business, and “who you know” can often lead to opportunities. For those interested in the entertainment industry, Harvardwood is extremely helpful; this alumni-created and run organization offers a variety of programming and a member directory to connect students to alumni as well as a summer internship program. There's a $60 fee to join as a full member. If you have extenuating circumstances that make Harvardwood dues a financial burden, please email Harvardwood at harvardwood@harvardwood.org.

Finding Jobs

The path to a full-time opportunity in entertainment isn’t always straightforward. The business side has some structured opportunities with well-defined application procedures and requirements like the NFL Rotational Program or the NBCUniversal Page Program. Entertainment is generally considered an “apprenticeship” industry, and many people start out as assistants. These assistant jobs can be very competitive. The mailroom programs at talent agencies and management companies are often entry-points to assistant positions at those companies as well as the assistant roles at studios, networks, and production companies. Outside of the agency route, some students obtain full-time roles through previous internships or from informational interviews and contacts (alumni, family, friends, etc.). Others move to Hollywood upon graduation and pound the pavement to inquire about full-time production or development assistant positions. For those interested in the entertainment industry, Harvardwood is extremely helpful; this alumni-created and run organization lists job opportunities and can put you in touch with alums who are willing to serve as resources to help you navigate the process of finding your first job. There's a $60 fee to join as a full member. If you have extenuating circumstances that make Harvardwood dues a financial burden, please email Harvardwood at harvardwood@harvardwood.org.

Global Opportunities

Many entertainment, TV, media, film, and sports organizations have an international presence. Before applying to global opportunities, try to conduct informational interviews with alumni working in the international offices of your target organizations. Demonstrated language skills will be important. When contacting an international manager, write both your email/cover letter and resume in their operational language. In addition to international opportunities, don’t overlook the excellent opportunities available at smaller, regional organizations as well.

Graduate and Professional Programs

Entry-level opportunities in entertainment, TV, media, film, and sports are accessible with an undergraduate liberal arts degree. For specialized areas, postgraduate programs can provide valuable industry knowledge and contacts. Once you have your foot in the door, advancing within an organization may require advanced business and/or other training combined with practical experience. An advanced degree alone will not open the door to becoming the general manager of an MLB team without time and experience with a team or the league. The functional area in which you hope to advance will determine the type of advanced degree, if any, that is needed.