Entertainment management occurs at the intersection of business and sports, film, TV, media, or entertainment. Roles include administrative management positions (such as strategic planning, sales, human resources, finance and accounting, marketing, or public relations) as well as “creative management” positions, such as director, producer, and theatre director. While working closely with the creative side of the industry, entertainment management is focused on managing and delivering creative content. (When considering this field, explore Creative Arts Pathways as well.)
Careers in Music Business/Management
The music business is unlike many other industries. It has multiple moving part and there are a variety of areas with opportunities to develop a career. Like many other areas of media and entertainment, music has a business side, creative side, and tech side. Do you want to work in talent management, artist and repertoire, public relations, music publishing, or merchandising and sales? The pathway for different careers within music will vary for each, so it helps to know which way you’d like to go.
To explore careers in music business in more detail, refer to https://www.berklee.edu/careers-music-business-management
Entertainment, TV, media, film, and sports internships are very competitive, and there are few checklists or guarantees, which can be frustrating. Studio, agency, or company websites are among the best resources for finding internships. While you may apply online, you will significantly increase your likelihood of success by networking with alumni in the industry through informational interviews or other points of contact. Entertainment is a social business, and “who you know” can often lead to opportunities. Harvardwood is a great resource for finding alums with whom to begin your networking.
The path to a full-time opportunity isn’t always easy. Competition will be intense. Define the field you want to break into: the creative side or the business side? The business side will tend to have structured opportunities with well-defined application procedures and requirements. Pathways to creative opportunities are often less defined, and obtained through various means. Some students acquire positions through an internship in a talent agency or studio. Some obtain them through informational interviews and family/alumni contacts. Others move to Hollywood upon graduation and pound the pavement of Burbank, CA, to inquire about full-time production or development assistant positions.
Some entertainment, TV, media, film, and sports organizations have an international presence; don't overlook regional organizations as well. Language skills will be important in these industries. For example, L’Oreal and Chanel, two multinational companies, require French language skills to work at their headquarters in Paris. When contacting an international manager, write both your email/cover letter and resume in their operational language.
Graduate and Professional Programs
Entry-level opportunities in entertainment, TV, media, film, and sports are accessible with an undergraduate liberal arts degree. For highly specialized areas (such as luxury goods marketing or design), postgraduate programs provide industry knowledge and contacts. Once you have your foot in the door, advancing within an organization may require advanced business and/or other training combined with practical experience. An advanced degree alone will not open the door to becoming the general manager of a MLB team without time and experience with a team or the league. The functional area in which you hope to advance will determine the type of advanced degree, if any, that is needed.
Check CARAT; some funding sources support any type of international internships. While funding sources may not specifically address sports, film, TV, media, or entertainment, you can connect these fields to your interest in community service, the public sector, or the arts when applying for funding.