TREK: Media, Entertainment, and Brand Management (NYC: HBO, Pepsi, Conde Nast)

Date: 

Thursday, January 11, 2018, 9:00am to 6:00pm

Location: 

New York, NY

RESERVATIONS: Reservations are now open. Reserve your spot today!
COST: $25 fee to hold your reservation. If you attend the TREK or cancel within a week of the trip you will not be charged a fee. Note: If you do not have a credit card to reserve your spot on the trek, please contact Ruth Wilson at mrwilson@fas.harvard.edu to complete your reservation.
DETAILS: Attendees must commit to the full 9:00 am-6:00pm experience
ELIGIBILITY: Open to all Harvard College undergraduate students.
NUMBER OF PARTICIPANTS: 25 spots
TRAVEL: Students are responsible for their own travel to the site of the first visit and must commit to arriving on time. OCS will coordinate travel throughout the day and can help provide a stipend for bus travel back to campus.

ORGANIZATIONS VISITED:

  • HBO (Home Box Office)
    Creator of television series such as True Blood, Game of Thrones, Entourage, Boardwalk Empire, Sex and the City, and The Sopranos. HBO is the premium television-programming subsidiary of Time Warner, Inc. and the world's most successful TV service, providing two television services, HBO and Cinemax, to approximately 127 million subscribers worldwide.
  • PepsiCo
    PepsiCo is one of the world's leading food and beverage companies with over $63 billion in net revenue and a global portfolio of diverse brands that include Pepsi, Tropicana, Gatorade, and Lay’s chips. PepsiCo has a complementary food and beverage portfolio that includes 22 brands that in 2015 each generated more than $1 billion in estimated annual retail sales.
  • Conde Nast
    Condé Nast is a premier media company attracting more than 100 million consumers across its industry-leading print, digital, and video brands. The company’s portfolio includes some of the most iconic titles in media: Vogue, Vanity Fair, Glamour, BRIDES, SELF, GQ, GQ Style, The New Yorker, Condé Nast Traveler, Allure, AD, and Bon Appétit.